Innovation Trumps Recession

No one would argue that our economy tanked and people have been severely affected - both in their personal lives and in their business. But some companies have worked hard to recreate, redesign, refocus and review their current business practices and products to maintain cash flow, keep themselves competitive, and yes - even increase revenues and profits.

If you're an entrepreneur - or an aspiring entrepreneur - the number one rule of business still applies: Find a need and fill it. Here are some stories of innovative thinkers who did just that and are beating the odds by being open to changing directions. I found these inspiring stories in one of my favorite magazines: Fortune Small Business.

Johnny Dela Valdene & Travis Hollman
Founders of ViB in Dallas

The Problem: In 2008, Valdene and Hollman were running a toy company that sold $6 million in marshmallow shooters every year. At a trade fair in New York City they saw an attendee collapsing from what looked like a heart attack. Paramedics later told them that the man had in fact suffered an anxiety attack -- brought on by too many caffeinated energy drinks.

The Moment: They decided that the world needed the opposite of an energy drink: a relaxation drink made from soothing, natural ingredients. With the help of a food scientist they created a drink with theanine, an amino acid found in green tea; B vitamins; and L-threonine, a natural antidepressant. They enlisted six grad students to test the drink.

The Payoff: Three months later Valdene (now 42) and Hollman (40) launched ViB (pronounced Vibe). Today ViB sells through 68 West Coast distributors. Sales are expected to hit $5 million this year.

Innovation Tip: Don't hang on to your vision too tightly. Hollman planned to name the drink "Vacation in a Bottle." After being that told it wouldn't be legal to hand out glass bottle samples in most public places, they switched to cans. Then 7-Eleven told them they didn't want the drink in a can because it looked too much like an energy drink, so ViB adopted aluminum bottles.
"You have to be flexible," says Hollman. "You know what your outcome is. It's all the little things along the way that can change." -Jennifer Alsever

Joanna Van Vleck
Founder of Trunk Club in Oregon

The Problem: Van Vleck knew that many guys hated shopping for clothes in retail stores, so she decided to create a line of personal shopping outlets. She recruited investors to open retail storefronts across the country where men could go for personal shopping sessions. But when the market crashed in late 2008, her funding disappeared.

The Moment: When a potential investor in San Francisco asked Van Vleck to meet with him via Webcam, she initially balked at the idea. "I don't do Webcams," says Van Vleck, 25. But a lot of men she knew seemed to feel more comfortable talking on them, which suggested the Webcam as an ideal forum for personal shopping with men. Her consultants could select and mail clothes to a client based on his lifestyle, budget or career and then talk him through the garments as he modeled them on the Webcam. No retail stores or investors needed.

The Payoff: Van Vleck's 21 style consultants now work with 2,500 customers across the country. The company, Trunk Club, expects $2 million in sales this year.

Innovation Tip: Sometimes inexperience drives innovation. If Van Vleck had ever worked in the retail world, she would have known that merchandise is typically ordered in bulk up to six months in advance. By contrast, her business model is based on ordering small lots of clothing from wholesalers each week. "I didn't fall into the trap of 'We can't do that,'" she says. "We broke all the rules." -Jennifer Alsever

Mark Konjevod
Founder of WIN Products in New York City

The Problem: In 2000, Konjevod was running marathons and working as the business development director at Cox Enterprises. He noticed that his moisture-wicking running clothes were stinking up the house even after he washed them. No matter what the detergent or how much he used, a sweaty odor lingered.

The Moment: Konjevod started asking athlete friends if they had the same problem. The answer: an overwhelming yes. He used his connections to find an experienced chemist who mixed up a special concoction to fight lingering bacteria that get caught inside the high-tech fibers used in performance sporting apparel. In 2005, Konjevod sent the detergent to friends at the Olympic training center in Colorado Springs. The athletes loved it.

The Payoff: Konjevod's business, Win Products, posted $5 million in sales last year. Win detergent earned endorsements from the U.S. Olympic Training Centers and Nike, which now recommends the soap to callers on its toll-free consumer phone line. The detergent will be sold in 20,000 grocery stores this year.

Innovation Tip: Just because big companies dominate a market doesn't mean there isn't room for a niche product or service. Konjevod, 39, had no background in detergents or chemistry, but he decided he could compete with Procter & Gamble by selling through gyms and athletic stores and catering to the $15 billion performance fabrics market. -Jennifer Alsever

David and Stuart Pikoff
Games2U - Austin, TX

They want to see your kids spending more time outdoors... playing Halo, Guitar Hero 3 and laser tag. The brothers' two-year-old Austin company, Games2U, brings truck-mounted video game theaters and laser tag gear to birthday parties. Last year Games2U started selling franchises; the Pikoffs project revenues of $15 million to $20 million this year.

Games2U has signed up 38 franchisees to handle 113 territories in 16 states. New franchisees pay the Pikoffs a $35,000 fee up front and a 6% royalty on sales. For each territory, a franchisee must also buy a branded Games2U trailer or vehicle from the Pikoffs, bringing the startup cost to between $89,000 and $200,000. Each Games2U unit is outfitted with screens and video-game consoles that allow 12 to 24 gamers to compete at once. Clients typically pay a flat fee of $300 to $350 for a two-hour party appearance.

"I wouldn't be so bold as to say we're recession-proof," says David Pikoff, 42. "But franchisees are hearing that while people aren't purchasing big houses or cars, they won't cheat their kids out of a childhood memory for a few hundred bucks."

So, what needs have you noticed that people have? With passion, dedication, and focus, you can design an innovative business that gives you success - even in a recession.

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Doreen Rainey is a Life Coach and Speaker who helps her clients Get RADICAL! For a FREE 30 day membership to RadicalLifestyle.com or to subscribe to her bi-weekly newsletter, visit her website. Join Doreen in the Washington, DC area for the 2010 Get RADICAL Women's Conference featuring Jillian Michaels, Fitness Trainer from The Biggest Loser and Rhonda Britten, Emmy Winner Life Coach from Starting Over and Celebrity Fit Club.

How To Ask For a Raise

One of the greatest skills you can obtain is the skill of negotiation. Understanding how to present your position and persuading others to your way of thinking serves you well in both your professional and personal life.

Working in HR, I was always surprised when candidates for a job accepted our first offer. I was also surprised when we promoted someone and they didn't negotiate a higher salary. I have also been surprised when companies would say "no raises this year" and employees wouldn't question their own pay. But the greatest surprise of all? When people would ask for a raise in a way that demonstrated they had no idea how to position themselves to get the answer they wanted.

Now, this is not to say that you will always get a higher starting salary, more money when you get promoted, an increase when the company says there's no money, and a raise when you ask. But, I do believe you must always ASK. And more importantly, you must ask RIGHT.

I was talking to a friend last week and she shared that she was told that she was up for a promotion. My response? "Great, with a heads up, it gives you time to prepare your salary negotiation." You would have thought I grew wings. She had no idea that promotions were "negotiable." Well, I'm here to tell you - everything is negotiable.

So, here are my tips for asking for a raise:

1. Make Sure You Deserve One.
Tenure is not a reason for getting a raise. Doing your job well is not a reason for getting a raise (you already get something for that - it's called a paycheck). Take the time to write out, specifically, what you have done that deserves an increase. What additional projects have you taken on? Have you taken over duties from someone who is no longer there? Has your job expanded beyond its current responsibilities? Are you now managing more people? If you can't articulate why you deserve a raise, then maybe you don't.

2. Know the Market.
What is your job worth? Notice, I didn't say what are YOU worth. Just because you are the best receptionist the company has ever had doesn't mean they will pay you $100k to answer their phones.

Research salary surveys and find out what the market is paying for your job. There are industry surveys, non-profit surveys, and surveys by location. You can even hire someone to do a market study on your position - this is especially helpful when your job is Director, VP or C-level. Once you have the survey data, you can add to that number based on your past performance and future contribution. By doing this, when you give them your number, you'll be able to back it up.

3. Timing is Everything
Patience is definitely a virtue in business. You have to know the "vibe" of your boss to know when to talk money. Make sure that you'll have uninterrupted time to discuss it. Nothing is worse that making your pitch and having your boss distracted by email, phone calls, or having to go to another meeting.

4. Be Professional and Methodical
Lay all of your cards on the table. Be bold, courageous, professional and methodical. This is not the time to let emotions get the best of you.

I like to open with something like "I'm her to talk to you about a raise." Then, begin with why you deserve one (refer to #1) and be specific. Then, move to your research. You could start with "Based on market data for this industry and location, salaries for my position are...). You can even suggest ways the budget could cover your raise (reducing spending in certain areas). Finally, end with what you want (5%, 10%, $10,000, $15,000).

Then, SHUT UP!

Wait for a response. No matter how long it takes, do not say another word. Let the next words that fill the air belong to your boss. It might just be "okay".

4. Don't Leave Unless You Have an Answer Other Than No.
If you don't get an "okay", don't take "no" for an answer. The reality is, very few bosses can make that decision on the spot (and even if they can, they won't). Ask for a time frame for an answer. Ask what the process is for getting an answer. Then, thank them and reiterate your commitment to the organization.

When the times comes for your boss to get back to you and if you don't hear anything, don't get mad, take the initiative to ask for another meeting. Be ready - you may have to negotiate again.
Possible outcomes:

• You get what you want! (Yea!)
• You get less than you want, but more than if you had never asked. (Not bad!)
• You get a delayed yes - you agree to revisit it in 30, 60, 90 days. (Follow up)
• You get a "no" - which means you are no worse off than you were before you asked. (Revisit at review time)

5. Continue to Be a Star
No matter what the answer, no matter how long the process takes, work hard and continue to give your best. Don't let your pay dictate your contribution. You can stay at your job, you can look for another, but you should never do less than your best.

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Doreen Rainey is a Life Coach and Speaker who helps her clients Get RADICAL!
For a FREE 30 day membership to RadicalLifestyle.com or to subscribe to her bi-weekly newsletter, visit her website.
Join Doreen in the Washington, DC area for the 2010 Get RADICAL Women's Conference featuring Jillian Michaels, Fitness Trainer from The Biggest Loser.

Living Up to YOUR Personal Brand Promise

Throughout my HR career, I've interviewed many people who loved to sit across from me and talk about their experience, skills and education - and all they could bring to the job. They had ideas, information and suggestions on how they could come into our organization and improve processes, procedures, and the bottom line. They made it clear that if we hired them, they would give 110% every day.

Yea..well...it all sounds good.

While many of the new employees did just what they were hired to do, and some even did more, there were also those who failed to live up to their own hype. They didn't meet the expectations they set about their work performance. There were days when we would love to see them give just 50%. In the end, they failed to live up to their personal brand promise.

Your personal brand promise is being who you say you are...whether it's related to work, your own business, or your personal life. So, of course, I have to ask: Do you live up to your Personal Brand Promise?

At work, do you deliver on the promises you made when you were hired? Are you dependable? Do you focus on doing your best? What does your reputation say about you? Would your peers and leaders say your give 110%, or at least 100%?

Dan Schawbel , personal branding expert, says branding is crucial for a corporate employee:
"If you work for a company, and enjoy doing so, then personal branding becomes the cornerstone for how you move up the hierarchy and become recognized as a leader."

And if you're an entrepreneur, branding yourself, and your company, is crucial to your success. Would your clients say you live up to your brochure? To your marketing? To the expectations you set? Would people who have done business with you refer you to others?

There's nothing more disappointing than deciding to do business with someone and having them NOT live up to their brand promise.

And there's also nothing more disappointing than dealing with individuals, whether they be a friend, coworker, boss, employee, or family member, who doesn't live up to their personal brand promise.

Remember, if you're all hype, with no substance, you'll eventually be found out...and you could lose your job, your client, or worse - your self-respect!

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Doreen Rainey is a Life Coach and Speaker who helps her clients Get RADICAL!

For a FREE 30 day membership to RadicalLifestyle.com or to subscribe to her bi-weekly newsletter, visit her website.

Join Doreen in the Washington, DC area for the 2010 Get RADICAL Women's Conference featuring Jillian Michaels, Fitness Trainer from The Biggest Loser.

Persistence or Stupidity

Regardless of what book you read about success or what successful person you listen to, they will always talk about the characteristic of persistence. The idea that you should never give up, keep going, don't get sidelined, and don't ever stop, is a prevalent theme when it comes to going after your goals.

We've all heard sayings like: If at first you don't succeed, try, try again. But is there ever a time when you shouldn't try again? When you should - dare I say it - give up? Should you ever consider letting it go, changing course, pursuing a new direction or simply stopping.

If someone were to ask what it meant to be persistence, it would be fairly easy to give a definition. We may even admire certain people because of their ability to fight through any circumstance to ultimately get what they want.

Persistence has probably shown up in our own lives. Maybe it was sheer persistence that got you through school. Or maybe it was what allowed you to find a way/make a way to buy something you really wanted. Or perhaps it was the way you finally got the man or woman of your dreams.

But in reading Mentored By a Millionaire, by Steven K. Scott, he addresses the ugly side of persistence. The side where there is continued loss no matter how hard the effort. Loss of time, loss of money, loss of motivation, loss of family, loss of friends, or even a loss of self-confidence.

The question is, how do you know when you've ventured over into a level of persistence that is actually more detrimental to your well being? How do you determine when there is really no chance of you getting what you want?

Scott helps us figure it out by defining the critical distinction between what persistence is and what persistence is not.

What Persistence is Not: When failure is contemplated, persistence is not simply a matter of staying the course no matter what. When failure is experienced, persistence is not simply refusing to give up and then trying the same thing over and over again, but with more effort, intensity or frequency.

What Persistence Is: When failure is contemplated, true persistence makes the necessary mid-course corrections to reduce risk, and increase the possibility of success. When failure is experienced, true persistence analyzes various elements or factors that may have caused or contributed to that failure and then design and tries creative alternatives that might result in significant improvement and ultimate success.

In other words, he says successful people should approach each important project or goal expecting problems, setbacks and potential failure to block their path to success. Then utilize their partnering skills to draw on the creative input and resources of others to creatively persist through each problem until they succeed one way or another. If, after all of that, they discover that a project is a "three legged horse", they should "shoot it" rather than race it.

I love that last sentence. It means that you have to really analyze your situation to see if the path you're on will render you the results you want. And while some will say that you still shouldn't give up, you have to make the choice for yourself. For if you are relentlessly pursuing a goal that's a "three legged horse", it can be freeing to give yourself permission to "shoot it" and let it go.

That doesn't make you a failure. It makes you smart.

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Doreen Rainey is a Life Coach and Speaker who helps her clients Get RADICAL!
For a FREE 30 day membership to RadicalLifestyle.com or to subscribe to her bi-weekly newsletter, visit her website.
Join Doreen in the Washington, DC area for the 2010 Get RADICAL Women's Conference featuring Jillian Michaels, Fitness Training from The Biggest Loser.

2nd Annual Get RADICAL Women's Conference

It's that time of year and I'm so excited!

Registration is now open for the 2010 Get RADICAL Women's Conference taking place on Saturday, March 27, 2010 at the Westfields Marriott in Chantilly, VA - just outside of Washington, DC.

Last year's conference was incredible! There was so much energy in the room as each speaker shared their strategies for getting ahead - and staying ahead - at work and in life. Women came from all over the country to learn, grow, network and get RADICAL!

I met women from California, Florida, Boston, Colorado, Pennsylvania, New Jersey, and Chicago - just to name a few. And of course, the Washington, DC area was well represented. As a matter of fact, we have already outgrown the hotel we used!

We are planning an awesome conference this year and would love for you to join us. Some of our speakers are returning with fresh insights and strategies that will build upon what they shared last year - including Jillian Michaels, Fitness Trainer and Life Coach from NBC's hit TV show, The Biggest Loser.
However, we also have some new speakers that will be joining us as well. They will be announced in the coming months so stay tuned!

If you came last year, I would LOVE to see you again. If this will be your first year joining us, I look forward to meeting you. With the caliber of speakers we have, this will be a career enhancing, life enriching experience that will impact your professional and personal life.

Early registration, which gives a discount off the regular registration fee, is now open for both general registration and VIP registration. A VIP registration gets you up close and personal with Jillian in our exclusive VIP luncheon. There's also front section seating and a few other great perks. These special registrations are limited so don't delay! There's even a 2 payment option.

Why "Get RADICAL"?

“Get Radical” is a Call!
A call for women to become bold and courageous enough to depart from the usual, expected or ordinary in order to take charge of their professional and personal life. A call for women to live with purpose and passion in all that they do. A call for women to experience fulfillment and contentment in their family life and in the business world. A call for women to enjoy the fruits of their hard work and reward themselves with fun!

“Get Radical” is a Challenge!
A challenge for women to step out of their comfort zone and explore new possibilities. A challenge for women to get the skills, education, and information they need to make smart choices when going after their goals. A challenge for women to set aside fear and replace it with faith and courage. A challenge for women to step out of doubt, uncertainty and hesitation and onto the path to success!

“Get Radical” is a Lifestyle!
A lifestyle dedicated to continuous improvement in finances, career, relationships, health and wellness, and fun! A lifestyle that understand the importance of investing in one’s self to continually learn and grow. A lifestyle that embraces the philosophy of selflessness – being willing to share with others by giving back!

In planning this day for you, we focused on gathering women who are experts in their field and have overcome challenges, difficulties, and adversities to achieve amazing success.

They'll share entertaining, informative, and poignant stories about the lessons they've learned, all the while inspiring you to take your goals and dreams and put them into action.

Don't miss this opportunity to laugh, learn, grow, connect with others, enhance your career and change your life.

See what a couple of our attendees said about last year's conference:

"This conference was an amazing, life changing experience. I would recommend it to anyone who is eager to learn, grow and take their life to another level of consciousness. It was a truly inspirational event."

"I ventured out of this comfort zone and traveled 7 hours to this conference on my own! Never have done(or would have done)something like that before...so glad I did. Left feeling empowered, and ready to create my dream life!"

How Do You Handle the Heat?

It was June. It was Las Vegas. And it was HOT!!

Several years ago, I took a trip to Sin City to spend 48 hours with a speaking coach. But not just any speaking coach. This was Patricia Fripp. She has coached and trained speakers around the world and Meetings and Conventions Magazine calls her, "One of the 10 most electrifying speakers in North America". You know what I call her? One of the most terrifying speaking coaches in North America!

I'd been in the audience several times when she gave presentations about the art of speaking. Obviously, she was an outstanding speaker, but what I really loved about her was her honesty, frankness and candor as she talked about the skills it takes to be a great speaker. She emphasized the fact that you not only have to have the knowledge and information for solid content, but you have to be able to deliver it in a way that can hold the attention of the listener, and make them remember you - and what you said - long after your speech is over.

Impressed, I decided to take the trip to Vegas to spend some personal time with her. I am a firm believer that no matter what your profession, you should want to get around people who are the best at it and this was my opportunity. She was offering one-on-one coaching for a very small group of people and I jumped at the chance.

The process was simple. I would send her the outline of one of my speeches in advance, show up, present about 10 minutes of it in front of her, get her feedback, rework my speech that night incorporating her suggestions, and then present it again to her the next day.

I think that one of the biggest hindrances to people stepping out of their comfort zone and putting themselves "out there" is the fear of criticism.

• What if they don't like it?" (whoever they are)
• What if I fail?
• What will they think about me?
• What will they say about me?
• What if I make a fool of myself?
• What if they laugh?
• What if I'm wrong?

And you know what? People won't like it. Not only will some people not like it, they will not be shy about telling you they don't like it and why. But if you want to be great - you've got to be ready for it. The good news is, criticism, when considered without emotions attached to it, can lead you to grow, develop, and become better at what you are trying to do.

Just think of any well known person. For the hundreds, thousands, or millions of people who admire, look up to, think highly of, respect, or hold them in high regard, there are probably just as many people who don't like them, don't respect them, and don't hold them in high regard.

Don't believe me? Think of someone you admire. Now google their name. There's a 99% chance you'll find something negative about them. As a matter of fact, there are entire blogs dedicated to criticizing certain people.

But the key is not to let the negativity stop you. I believe you should consider the criticism to see if it's valid, and if it is, make the necessary adjustments. But if it's not valid, you have got to be able to get over it, forget it and move on.

Now, back to Vegas!

There are 6 people in this coaching session and the few people that go ahead of me, while pretty good speakers, were completely picked apart by Patricia. Being no fool, I paid close attention to the feedback Patricia was giving and made mental adjustments in my head to make my presentation better when it was my turn.

Then, she called my name.

As I took my place in the front of the room, I knew the presentation would not exactly match what I had originally sent her, but I believed it to be for the better, as I had now incorporated the feedback she had given to other speakers. As I finished up my 10 minutes, I braced myself for what she had to say. And it was a good thing I did - as I'll never forget the first words out of her mouth. It went a little something like this:

Well, I see that you've done something completely different from what you sent in. And thank goodness because what you sent was quite dreadful. At least what you did today was better - but just barely.

Now, I had a choice, I could put my defenses up, argue with her, try to explain why she was wrong or simply shut down. But instead, I took a deep breath, relaxed my face and simply said - or should I say begged - "Help me!!!"

And help me she did. Everything from how I stand, to how I move, to what I do with my hands, to the cadence of my voice, to engaging the audience, to improving the layout of my speech, to developing better content, to staying true to the message and topic that I am so passionate about (helping people live a radical life).

What about you? If you want to go for greatness, you've got to be prepared to feel the heat. The heat of someone criticizing you. The heat of someone not liking what you're trying to do. The heat of failure. The heat of disappointments. The heat of someone really wanting to help you if you would only let them.

I thank Patricia for her honesty, her expertise, and her desire to help make me great. I got 200% better at my profession having spent those 2 days with her. And looking back, I'm really proud of myself. For that was the day I realized that yes - I can handle the heat.

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Doreen Rainey is a Life Coach and Speaker who helps her clients Get RADICAL!

For a FREE 30 day membership to RadicalLifestyle.com or to subscribe to her bi-weekly newsletter, visit her website.

Join Doreen in the Washington, DC area for the 2010 Get RADICAL Women's Conference featuring Jillian Michaels, Fitness Training from The Biggest Loser.

Overcoming Incredible Odds

I've just started reading a book called Mentored By a Millionaire by Steven K. Scott. And while I haven't finished it (so I'm not fully recommending it!!), the beginning of the book shares stories of some of the challenges successful people have had to overcome to reach their goals. Here a couple of examples from the book, along with a couple of my own.

After graduating number 299 out of 301 students, this man went on to flunk out of college after getting a track scholarship. Challenged by his mom's several suicide attempts, many had written him off as someone who wouldn't amount to much. Yet, this man went on to become one of the most successful actor, writer, and director in the history of television. Who is it? Michael Landon.

After dropping out of school in the 8th grade, he never got to read the school physic books that said it was impossible to make a radio small enough to fit into a car. He went on to invent the first car radio, the autopilot system, the 8-track recording cartridge, and proved the experts wrong when they said it was no market for small corporate jets - and he made a lot of money proving them wrong. Ever hear of Lear Jets? That would all be due to the man who did all of this: Bill Lear.

What about the boy who followed in his father's professional footsteps? After graduating with honors from Princeton University and the Columbia College of Physicians and Surgeons, where he received his MD, he returned home to the University of Colorado for his residency in Internal Medicine. Then, in a move that shocked patients and parents alike, he quit his job as a doctor and moved out to Hollywood to pursue stand up comedy. He has never looked back. After lots of success on the comedy circuit, he's now the "Go To Guy" as a host on the #1 show on the Style Network - Clean House. He also hosts a spin-off show called Clean House Comes Clean that is the #2 show on the network. Who is it? Matt Iseman.

A young woman was born to drug addicted parents who were both HIV positive. When her mother died when she was 16, her father moved to a homeless shelter, leaving her alone and homeless. Starting high school later than most students, she remained without a stable home while supporting herself and her sister. Overcoming incredible odds, she received a scholarship from the New York Times to Harvard University. She is now a successful speaker and workshop leader and has been featured on ABC News 20/20, Good Morning America, the Today Show, CNN, and written up in The New York Times, People magazine as well as numerous other media outlets. She has authored advice columns in the New York Times Upfront Magazine. Who is she? Liz Murray

So what about you? What incredible odds do you need to overcome to make your goals and dreams a reality? Have people written you off ? Are you in a career that's not your true calling? Have you had to deal with financial troubles, lack of education, a career change, toxic relationships, bad marriage, abusive parents, or fear? Whatever the obstacle, why not find a way around it, over it, or through it - dealing with it once and for all?

Because just the like the people above, you CAN overcome incredible odds.